Boost Your Global Presence With Marketing Translations
Do you want to build your company’s or brand’s strong online presence but need help figuring out how to?
According to statistics, around 70% of small and medium-sized businesses understand the benefits of a solid digital presence. This is why they take their digital marketing strategy very seriously, which pushes them to do everything possible to boost its effectiveness.
If you don’t want to stay behind in this race, dig in for six incredible tips to elevate your digital marketing plan. From leveraging user-generated content to using a digital marketing translation service for content, specific significant steps can help you achieve all your goals.
Why Should You Care About Global Marketing?
Running a business is a task that can leave you sleepless for days. You may find yourself taking care of so many aspects of your venture that digital marketing might seem like an added burden. However, that’s not true.
According to a report, worldwide spending on digital marketing will reach $836 billion by 2026. Why do you think that is so?
This is because marketers understand the incredible benefits that having a robust digital marketing plan can reap. It can help your brand reach your target global audience. What’s more, you can build a solid visibility of your company across various channels.
It also allows you to engage with your customers easily. And finally, you can use it to attain enough valuable data to make quick decisions.
In today’s highly competitive world, having a robust digital marketing plan on board makes sense. If you don’t have one, you may find it tough to make a recognition for your company.
EXPERT’S TIP: Want to learn the differences between translators and interpreters? Read our latest guide!
6 Ways to Boost Your Global Brand Visibility
A weak digital marketing strategy won’t let your company survive for more than a few months. Therefore, put every effort into evaluating your existing strategy’s weak points and then strengthen them with these six excellent tips.
- Translate & Localise Your Content
Do you know that around 71% of people expect brands to deliver personalised and localised services? 76% of consumers get frustrated and opt for competitors if they don’t. You can read this study in more detail here.
A successful digital marketing plan requires a professional translation and localisation of your content. This initiative helps your brand to stand out from the crowd, win over its customers, and improve its client base.
Unfortunately, social media platforms are filled with clutter and noise. To avoid this, consumers only look for services that meet their preferences and call for their attention specifically.
Therefore, build a marketing plan that offers customisation for your target customers. For instance, if you run a clothing brand, offer deals your consumer would be happy to avail. You can also curate attractive targeted campaigns and tailored experiences to retain customers and grab a few more daily.
If you run an international brand, you can get help from a professional translation services provider to produce your campaigns and ads that people from all targeted regions can easily understand. A translated version of your content can help people take the right action, regardless of language constraints. When translating and localising content, a professional certified translator or agency will consider a number of factors that can affect the suitability of your materials, for example, the target audience, socio-cultural as well as linguistic aspects.
- Benefit from User-generated Content
User-generated content is a treasure and a weapon to make your marketing efforts successful. How?
People who share their experience with your brand using photos and hashtags generate content for you. You can take that content to promote your services on your page and grab the attention of new consumers.
One of the best advantages of user-generated content is that it builds trust. Most people resonate better with a satisfied customer than with a brand, so putting your clients’ positive reviews to good use is always beneficial.
- Work on Your Video Content
Our third tip highlights the curation of video content for a solid digital marketing plan. You can use videos to showcase the personality of your brand. In addition, visual interaction plays a crucial role in building a strong brand with your customers daily.
Your video content doesn’t have to be detailed and long every time. In fact, around 73% of people prefer watching a short video to a long one to learn about a product or service. In that case, generate content that can be watched repeatedly and engage your audience by triggering their emotions and strengthening your relationship with them.
- Regularly Optimise Your Content and Website for Conversions and SEO
Consider your website as a crucial aspect of a digital marketing strategy. It can help you earn revenue and profits, so ensure it is well-optimised for SEO and has strong visibility.
Design an easy-to-navigate website that loads quickly and has a clear call to action. It should also include a frictionless checkout to increase your online sales.
To optimise your content, work on looking for top keywords and then incorporate them naturally in your website and social media posts.
Suppose your website targets customers from more than one region and culture. In that case, you can hire the best professional marketing translation service providers to help you find the keywords that resonate well with the local people. Designing content for your website for a multi-lingual audience and catching their attention quickly is always a wise idea.
OUR EXPERT’S TIP: Do you need to translate and localise your website? Here’s how you can do it.
- Make Your Content Mobile-friendly
There are around 7.33 billion global mobile users in 2023. This means that most of your target customers use smartphones to contact you. Therefore, you must ensure your digital marketing strategy focuses on their requirements.
If you want your audience to engage with you, design a mobile-friendly website that is both easy to load and use on different networks. It must also have an acceptable layout and design for convenient viewing.
When curating mobile-friendly content, work on keeping your message short and straightforward and use video content and infographics to grab your viewer’s attention for long.
- Take Help from Influencer Marketing
As long as you have a strong plan in mind, your digital marketing efforts won’t go to waste with a renowned and professional influencer on board.
The influencer industry is booming, thanks to the accessibility of the Internet and technological advancements. By hiring an influencer for your brand, you can reach out to new markets and build brand awareness through someone the average person trusts.
However, you must ensure the influencer aligns with your brand’s vision, making this collaboration easy and successful.
Where do you want to see your brand in the next five years? Your goals for your venture can only be achieved through a solid digital plan. Therefore, be active and utilise the above tips for your benefit.
Whether you need a professional marketing translation service provider or a website designer, take help without hesitation and let your brand unlock new achievements now and then.
EXPERT’S TIP: Want to learn more about translating websites? Here’s our expert’s step-by-step guide to mastering website translations.
Translation Services 24 (TS24) is a professional translation agency offering expert services in over 200 languages. We work with clients in all corporate and public industries and specialise in sector-specific linguistic solutions. With over a decade of experience in the industry, 15+ million words converted every year and 100,000+ projects completed, TS24 is a leading provider of expert translations and interpretation services and an officially certified member of the ATC. Contact TS24 here. You can also read all of our recent articles here.
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