How Translation Services Fuel Global Consumer Connection

For businesses, language is the foundation of all sorts of communication. Whether it’s client negotiations, customer service, or marketing, professionals must know the other party’s language to engage in successful conversations.

When it comes to marketing, you need not only to grab people’s attention but also to effectively sell your products or services. This is where marketing translation services come in.

Marketing translations can help you create content and campaigns that resonate with your target audience. With the right language translation, your audience will be able to identify with and understand the product or service more effectively. This leads to long-lasting consumer connections.

Today, our experts take a closer look at the importance of translations and localisation services in gloabal marketing campaigns.

Why Market Goods In Different Languages?

Today’s business landscape is fiercely competitive. Every brand and business is fighting to grab consumer attention and expand its customer base. Yet, in this rush, most marketing experts lose sight of what’s actually important, i.e., understanding the audience.

Most of us are just in the race following competitor strategies without giving much thought to the actual needs of the target market.

A prime example of the above is the failure to overcome the language barrier. Instead of marketing the offering in the native language, businesses generally use English as the universal language.

This becomes a major drawback in a country like, say, China. With a population of 1.4 billion, only 6% speak English. So, when you advertise your products or services in English, the audience will never accept them, let alone buy them.

Why? That’s because they can’t relate to the content, and so, the entire campaign fails badly.

This is all the more reason why we need to market the product in the local language or multiple languages, so you can better connect with the global world. It’s also a successful strategy that gives you a competitive edge and leads to higher growth and brand awareness.

It’s not just words; according to statistics, the current breakdown of internet users is 25.9% English-speaking, 19.4% Chinese, 7.9% Spanish, and 5.2% Arabic. So, an effective marketing strategy should at least be translated into these prime languages.

Additionally, the language you use indicates your credibility as a provider. When you speak to people in their native tongue, you invite their trust. Trust is a valuable trait for acquiring new customers and retaining existing ones.

Fortunately, translation service providers in the marketing industry today make the job so much easier. They don’t just translate, but rather transform your company’s image and character in the language your customers understand.

EXPERT’S TIP: Are translation services important for government agencies? Find out in our latest article here!

How to Use Translations to Drive Sales & Brand Awareness

Now, there are several ways in which expert business translation services can work to boost your sales, expand your customer base and help your brand grow internatioanlly. Let’s take a look at some of the key language and translation strategies recommended by global marketing experts.

1. Curate Campaigns for Multicultural Communities

Aim to target your products or services towards multicultural communities. Thanks to marketing translation services, you can efficiently work on targeted campaigns for your specific audience. This way, you’ll be steering clear of anything that might come off as culturally insensitive or confusing.

However, it doesn’t mean you shouldn’t incorporate the hobbies, needs, or interests of your target audience. Use the right language to ensure your potential leads understand your message and brand vision clearly.

Be it billboard ads or TV campaigns, share the message in the language your customers and viewers understand. It should, in fact, be so clear that they can easily access the CTA and take the necessary action without prompting.

2. Localise Web Content

You’ve probably come across websites that offer two or more language options to select from. This is an effective cost-saving strategy that’s helpful when serving a multicultural community.

When your website is language-friendly, your online traffic increases. That, in turn, leads to a higher number of conversions and sales.

Social media works the same way. When a social media campaign is designed in different languages, it instantly grabs the attention of the masses. Thankfully, it’s not that hard to curate such a campaign.

Instead of creating a distinct marketing strategy for each demographic, consider creating multiple versions of the campaign in different languages.

However, keep in mind that a professional translation in the marketing industry isn’t just about rewording a campaign from one language to another. It’s about getting the tone, culture, and expression of the native language all in your brand message. A service which takes into consideration not only language, but also cultural and socio-demographic aspects is known as localisation.

3. Market Research

You can’t skip market research if you’re aiming for a successful product or service launch. When research insights are conveyed in the language of your audience, the results are more specific and reliable.

With marketing translation services on board, you can efficiently conduct market research for translations and connect with multilingual audiences.

4. Hold Events In Different Languages

Marketing cannot be limited to online campaigns only. One very effective way to promote your products or services and increase your customer base is to meet people face-to-face. One way to do that is to host events to advertise your products (or services) for general awareness.

But for a compelling brand voice, you need the right language. Take all the help you can get from expert providers of interpreting services and let them translate each and every word so it speaks to your multicultural audience.

This way, you can ensure your actual and potential customers stay engaged with the brand and ultimately contribute to the bottom line.

EXPERT’S TIP: Want to learn more about certified translations? Read our latest in-depth certified translation guide!

Final Word

Companies are more likely to meet their sales goals when their marketing and sales teams are aligned. In fact, about 56% actually do!

Your company can be one of these, too. Just follow the expert strategies we’ve talked about here and let the right words and language drive your success.

If you’re planning to target the global market, ensure your marketing campaign supports it by hiring a top marketing translation service agency.

With your campaigns and social media posts available in multiple languages, you’re all set to grow your brand worldwide.

Talk to the UK’s Top Translation Experts

If you’re looking for professional language solutions trusted by global business leaders, TS24 is your go-to agency. To discuss your translation needs with our professional translators and qualified experts, call 0208 677 3775 or email info@translationservices24.com. You can also use our live chat for immediate assistance & get a Free Quote Online in 30 minutes!

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About TS24

Translation Services 24 (TS24) is a professional translation agency offering expert services in over 200 languages. We work with clients in all corporate and public industries and specialise in sector-specific linguistic solutions. With over a decade of experience in the industry, 15+ million words converted every year and 100,000+ projects completed, TS24 is a leading provider of expert translations and interpretation services and an officially certified member of the ATC. Contact TS24 here. You can also read all of our recent articles here.

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