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  The internet is opening cross-border trading at an exponential rate. Yet problems arising from a neglect to acknowledge subtle differences in language and culture have detrimental consequences for international traders. There is a case in point that international audiences enthusiastically embrace brands and products they consider exotic or will give them bragging rights. But […]

  Before joining the team at a top translation agency in London – Translation Services 24 as a project manager, I have worked as a professional freelance translator for many, many years. Today, I am fortunate enough to be able to interact with other such professionals on daily basis, now sitting on the other side […]

Video marketing stats are going through the roof. Ad revenues from promotional videos are expected to hit around $5bn this year according to BI Intelligence. Yet marketers are making one fundamental mistake: They are not including subtitles in video ads. The production of promotional videos is gaining traction year-on-year. Ranked among the fastest growing industries […]

There is no doubt technology has changed our lives and careers. And the development of machine learning technologies has the capacity to continue improving how we live. But could the development of machine learning (ML) come at the expense of human labour? The vast community of global translators can already feel digital breath on the […]

  The world of professional translation services is very complex and involves numerous skills. It is not only about taking text written in one language and transferring it into another. It goes beyond that. So being proficient in two languages is not enough for specialised translations, and this includes legal translations. The translation of legal […]

Marketing and Translation – What are the challenges? If you want your business to succeed, it is crucial that your product or service is made known to potential customers or buyers, and one of the most effective ways to achieve this is by having an excellent marketing strategy. The term marketing refers to different activities […]

How technology affects the translation industry Over the past years, the demand for translations services has increased considerably. Business globalisation can be considered the main reason behind this phenomenon, as it has increased the opportunities for international trade and opened new markets for many different types of businesses on every corner of the world. In […]

As translators, each and every one of us loves the fact that we are able to work from the comfort of our own home, pretty much everyday. We all have that special corner where the ‘magic’ happens. Although we don’t think about it much, can you imagine (remember) what the life of a translator looked […]