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Important Factors for Choosing the Right Multilingual Content Partner When finding a translation and localisation partner, everything looks broadly the same on paper. They all promise fast turnaround times and (naturally) a “unique approach” to your brand. However, the truth is that no two content partners are alike. It’s easy to think, “This one’s the […]

Why Cultural Awareness Is the Key to Successful Global Translations There’s a well-known game of ‘telephone’, where one person whispers a message, and by the time it reaches the last person, it’s usually hilariously off-track. Now, consider that happening in business. Instead of a silly misunderstanding, it’s a deal gone wrong or a marketing campaign […]

The Importance of Project Managers in the Translation Process The demand for professional project managers is rising every year. Statistics show companies worldwide plan to hire nearly 88 million people in project management by 2027. That’s because project managers are professionally equipped to handle significant tasks. From planning to execution, their management skills can help […]

The Importance of localisation and translation services in today’s markets In recent years, translation services (both human and Machine/AI-based) have become an integral and essential part of various business sectors, including marketing, medicine, technology, and law. Today, many of the world’s leading brands and organisations work with translation providers and agencies to successfully reach their […]

Breaking Language Barriers with User-Generated Content Translation Are you trying to catch an international audience’s attention, but you’re unsure how to bridge the language gap between your brand and the new market? Through the power of professional UGC (user-generated content) translation services, you can share the wealth of content your users create in various languages. […]

Optimising Your Technical Translations: Expert’s Tips for Better Results When it comes to business, language translations can make or break your success in international markets. Even a minor error can turn into a massive disaster… Take, for example, Parker, a well-known company that expanded to Mexico. Its slogan ended up suggesting something entirely unintended: “It […]

Translation Memory vs Glossary: Understanding the Key Differences On the surface, translation might seem as simple as swapping words from one language to another, but there’s a complex structure to it. Professional translators, especially when working directly with an accredited translation agency, often work on large projects where they’ve already translated down specific terms numerous […]

5 Factors to Consider When Selecting a Translation Agency Do you deal with international customers, partners and markets? If so, working closely with a professional translations provider can help you in creating a strong brand image globally. Whether you run an SME or a large, enterprise-sized business, you must have a strong bond with your […]

Here’s How Translation Services Can Improve Your International Marketing Businesses today have unprecedented opportunities to reach global audiences. However, this global reach comes with its own set of challenges. As a business, it’s not just important, but crucial, to understand what makes other cultures tick – their norms, languages, and values. Otherwise, your well-intentioned marketing […]

How to Master Translations For Social Media If you plan to enter a new market and reach global customers using social media platforms, you should first become accustomed to your audience’s native language, culture and habits. Talking to people in their language is much more than basic courtesy. It shows you understand their values and […]